Saturday, September 28, 2013

Future Trend of VAS


  • Location Based Services
  • Mobile Music update will increase with better bandwidth
  • Migration to 3G will result in increased ARPU
  • Local content is on the rise – regional/rural IVR seen as a major opportunity
  • Mobile commerce doesn not look too promising (India is still a cash and cheque country)
  • IVR will see large scale adoption, especially in rural areas.
  • Mobile E-Mail will primarily be driven by enterprises
  • Stocks on mobile will see an uptake

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